Most Credible: Biz Mags or Wikipedia?
A win for the business journalism industry, but also a loss?
The "Edelman Trust Barometer 2008," an annual survey of trust related issues, reveals that Americans, ages 24 to 35, feel that business magazines are the most credible source for information about companies. Biz magazines hold the top spot over the number two most credible source, Wikipedia. A scary thought indeed.
The report also indicates that fewer Americans under 35 (50%) get information about companies from newspapers than in any other country surveyed.
Read the full survey report here.
The "Edelman Trust Barometer 2008," an annual survey of trust related issues, reveals that Americans, ages 24 to 35, feel that business magazines are the most credible source for information about companies. Biz magazines hold the top spot over the number two most credible source, Wikipedia. A scary thought indeed.
The report also indicates that fewer Americans under 35 (50%) get information about companies from newspapers than in any other country surveyed.
Read the full survey report here.
posted by ANITA MALIK at
7/09/2008 10:50:00 AM
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