NY Times and LinkedIn Partnership Designed to Attract Bussiness Leaders

The Guardian of London reports that The New York Times has inked a deal with LinkedIn that will allow the newspaper to send targeted web stories to business and technology users.
In the deal, NYTimes.com will display five relevant headlines in a right-hand box, with stories selected on the basis of the information provided in each user's LinkedIn profile.
The move is designed to strengthen the newspaper's audience in the business and entrepreneurial community - also a valuable audience for advertisers.
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