WSJ Plans Another Raise in Cover Price

Another raise in cover price is in store for The Wall Street Journal, one of the many new changes Rupert Murdoch has made since inception.
The price raise, starting July 28, will increase from $1.50 to $2.00, and will put it at equal price as competitor, Financial Times.
The predicted outcome of the sales increase is bleak, considering the paper's average single copy sales last year fell by nearly 8 percent, after the paper increased its cover price from $1 to $1.50.
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