WSJ.com readership jumps 94 percent, boosts online subscription model

In a bit of good news for the newspaper industry, readership of The Wall Street Journal's Web site reached 16.2 million unique users in June, an astounding 94 percent increase versus the same month last year. Total page views increased as well, rising 45 percent to 150 million in June.
The increase is a boost to The Wall Street Journal's online philosophy, with some content being available for free while other content requires a subscription.
Last August, speculation was rampant that the newspaper's purchase by Dow Jones Corp. would lead to a subscription-free WSJ.com. While the company has allowed more individual articles to appear for free on the site, the move away from subscriptions never occurred.
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