CNBC and others get ratings boost from Olympic coverage

World Screen is reporting that cable networks airing coverage of the Beijing Olympics including CNBC, MSNBC, USA and Oxygen, all saw audience increases in key demographic areas. Combined, cable networks that aired the Olympics attracted a total of 88 million viewers.
NBC enjoyed the biggest boost as the coverage gave the network a 244 percent lead over its competitors each of the 17 nights of the games.
The Beijing Olympics set a new record as the most-viewed event in American TV history with a total of 214 million viewers.

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