Los Angeles Times appoints new chief revenue officer

The Los Angeles Times is reporting that the L.A. Times Media Group has appointed Scott McKibben, an industry veteran, as chief revenue officer in an effort to revive the company's "flagging financial fortunes."
The Los Angeles Times and countless other newspapers have been struggling in recent years due to "sharp slides in ad revenue caused by a slump in the housing industry and the flight of advertisers and readers to the Internet and other nontraditional news outlets."
So far, the ad revenue lost on the print side has not been replaced by the growth in online advertising revenue from the newspaper's Web site.
McKibben brings more than three decades of diverse experience to the Los Angeles Times.
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