Rovell writes about best marketing names

On his blog SportsBiz, business reporter Darren Rovell recently wrote that Usain Bolt, the Olympain world record holder in the 100 and 200 meters, has a name that's a marketers dream.
Rovell says "Blot" might be, "the most accomplished athlete to have such a marketable name. Off the top of my head, I can only think of one real name (names like Kimbo Slice are not eligible) that is almost as good: Jeff Beukeboom. How can you not love a hard-hitting NHL defenseman with "-boom" at the end of his name?"
Rovell asks his readers to chime in with suggestions on athletes with marketable names. The entry is part of Rovell's sports business blog, which tracks the top business stories in the industry.
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