282 newspapers form ad network with Zillow.com

Editor & Publisher reports that eleven companies, which own a combined 282 newspapers, have struck a deal with the advertising website Zillow.com to form a national web-based real estate ad network.

According to Omniture numbers provided by Zillow, the site reported 5.4 million unique visitors in August, up 24% year-over-year. With the addition of newspapers, the network will reach more than 63 million monthly uniques.

The move will allow advertisers to significantly increase the number of potential customers they are reaching, as well as enable them to target specific markets.
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