BusinessWeek tries to break "traditional media mold"

BusinessWeek announced it will launch Business Exchange, a personalized service that will give business professionals the ability to find, create, and track business topics that are "relevant and meaningful to them." The service will facilitate interaction between BusinessWeek writers and editors, industry leaders and business professionals. 

The program will rely heavily on the participation of BusinessWeek writers and editors who will regularly submit content and share their insights with participants. 

Keith Fox, President of BusinessWeek, called Business Exchange "a clear and unique step into the future of the media industry. We are breaking the traditional media mold by bringing together our users, readers, writers and editors and drawing on collective wisdom." 

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