WSJ is it still a good name?

John Kelso wrote a column in today's The Austin American-Statesman asking if its time for The Wall Street Journal to consider a new name, possibly he says, to something that's a little more reputable.
From the column:

Now, it's not that I don't like The Wall Street Journal. I do. Reading it is kinda like going to El Paso. It's usually dry. But you tell me. What do you think of when you hear "Wall Street"? Do you think of anything cheerful and uplifting? No, not unless you think diving out a four-story window on your head is uplifting. These days, when you think of Wall Street, you think of crooked bankers, your rapidly disappearing 401(k), Americans losing their homes, asinine subprime mortgage schemes, abandoned neighborhoods and federal bailouts of huge corporations whose CEOs will retire to million-dollar homes in Greenwich, Conn., while their employees are put out of work.

I have yet to hear from Murdoch. He's probably too busy counting all the money he's lost on Wall Street. But he needs to do something about that name. Doesn't The Wall Street Journal have a marketing department?

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