Business magazines fare better in overall magazine downward slide

Folio reports that the downward trend is continuing for consumer magazines. Citing the recent Group Publisher's Report from TNS Media Intelligence, reporter Erik Sass writes, "In the nine months from January-September, total PIB ad pages for 36 big magazine publishers dropped 9.5 percent, compared to the same period last year."
According to the report, Time Inc., publisher of Time and People, saw ad pages drop 9.3 percent, ad pages at Forbes are down 18.5 percent and the Washington Post Co., publisher of Newsweek, is down 14.6 percent.
At the other end of the spectrum, some business magazines were winners.
The Economist Newspaper Group saw ad pages go up 5.9 percent and the publisher of Fast Company and Inc. magazines saw an increase of 12.6 percent.

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