Cityfile: Concern about Portfolio's future

Citing an anonymous insider, Cityfile.com asks, "Is Portfolio On the Rocks?"
The article examines the publication's recently-released lackluster circulation figures and questions if long lead times will be the publication's undoing.

"The website keeps up with daily news, sure," says our source. "But the magazine is the big cost center, and it's stale as soon as it hits the newsstand."
Portfolio's September issue, for example, questioned whether Vikram Pandit and Citigroup would be able to survive the financial crisis. Citi, however, is still in business (at least for now); several of its rivals, however, haven't been quite as lucky. And while the web gives Portfolio an opportunity to offset the print magazine's datedness, Portfolio.com has generally failed to give its competitors a run for their money. The site debuted more than a year ago and yet it still garners just one-tenth the traffic of Forbes.com and is half the size of BusinessWeek.

Read the full article here.