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Oct 6, 2008

The Economist: "Magazine of the Year"

Advertising Age recently named The Economist "Magazine of the Year."
The story announced the award praises the magazine's relevant economic coverage, a Web site the drew 3.4 million unique visitors in July and its addition of 69 new magazine advertisers this year.
From the story:
As many media outlets have played up their writers and pundits as personal brands, sometimes putting their names in huge fonts and heavy type, The Economist has continued to eschew bylines. It continues to send reporters to overseas bureaus. It covers seething conflicts in places like Russia and Georgia before they become hot wars. It follows the trends that increasingly shape life in the U.S. before Americans declare them important.

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