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Oct 3, 2008

FBN averages 81,000 viewers Monday

The New York Times reports that 81,000 was the average number of people tuning in to watch Fox Business Network for any given hour from 1 p.m. to 10 p.m. on Monday. The number indicates success, surely, but there is still a long road ahead for FBN to challenge CNBC on a daily basis.
From the story:

The figure is a milestone for the nearly year-old channel, which had never drawn an audience large enough to be considered statistically reliable by Nielsen for an extended time period. Still, the achievement was relatively small and fleeting: during the same period, on Monday, as the House rejected a bailout bill and the Dow closed down nearly 778 points, CNBC drew an average of nearly 900,000 viewers, 10 times that for Fox Business. Two general-interest news channels that covered the markets extensively averaged more than both. The Fox News Channel had 2.68 million viewers, and CNN had 1.88 million.

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