NYT expanding biz coverage

The New York Observer reports The New York Times has beefed up its business coverage during the financial crisis thanks to a special "investment fund." And it appears The Times will continue to add staff to cover business developments in a time where newsrooms are announcing layoffs on an increasingly-regular basis. The special fund was established to "expand some of the business verticals that the company hopes have the potential to make money down the road."  

The Times saw the financial crisis as an opportunity and, in response, threw additional resources at BizDay to grow business coverage as "the financial world [was] going nuts." 

Janet Robinson, the company's CEO, said, "In the coming months, nytimes.com will expand its Small Business, Personal Technology and Your Money sections, introduce more journalists, deepen coverage in its DealBook franchise and continue to add more tools and multimedia features." 

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