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Oct 13, 2008

NYT: online advertising "has slowed to a crawl"

The New York Times reports that online revenue from advertising at newspaper Web sites is falling. The news comes after 17 quarters of growth in the area. According to the Newspaper Association of America, online revenue was down 2.4 percent compared with last year's figures, to $777 million. This has been the first ever year-over-year drop. 
However, overall online advertising is "strong." According to TNS Media Intelligence, graphic-rich ads found on newspaper Web sites grew 7.6 percent in the second quarter. 
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