High-end products advertised in WSJ

Bloomberg reports The Wall Street Journal is invading The New York Times' "advertising turf" as economic conditions continue to deteriorate.

Saks Inc., a Times advertiser since 1924, recently chose to promote a new Chanel boutique and made-to-measure men's suits in the Journal. Owner Rupert Murdoch's expansion of general news coverage and a new lifestyle magazine are starting to attract wealthy consumers and create ad space for retailers, said Milton Pedraza, chief executive officer of Luxury Institute LLC. 

The Wall Street Journal is increasingly becoming an outlet for luxury brand advertising in recent months. High-end Italian fashion designer Dolce & Gabanna and LVMH Moet Hennessy Louis Vuitton SA have also launched advertising campaigns in the WSJ. 

Murdoch is clearly "fighting for a piece of a shrinking U.S. ad market." And for him, it does not stop at print. He is also "pressing the fight online." 

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