Interactive ad spending increases again

The Interactive Advertising Bureau released figures today for the amount spent on advertising online in the third quarter, according to Editor & Publisher.
Third quarter online ad spending increased 11 percent year-over-year, amounting to the second highest total since 2000.
However, the report carried some bad news as well:

"The growth of interactive advertising that we've been experiencing over the past few years has stabilized due in large part to the difficult economic climate," Randall Rothenberg, president and CEO of the IAB, said in a statement.
David Silverman, a partner with PricewaterhouseCoopers said the flagging economy will challenge all forms of media though Internet advertising is expected to hold up better "given its ability to combine performance-based advertising along with broad-based branding.

Online spending in the third quarter only rose two percent over totals from the second quarter, one of the slowest gains on record.
If this revenue growth rate continues to slow, many news organizations will have a difficult time making up for the losses most are experiencing in their print operations.

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