Local online ad sales could slow in 2009

The rate of increase in ad spending in local newspaper websites could slow dramatically in 2009, according to a Borrell Associates report featured on Editor & Publisher's Fitz & Jen blog.
The report, which looks at all aspects of advertising in the media, predicts that ad spending in "local interactive media" will increase 7.8 percent in 2009, a steep drop from a 47 percent increase in 2008.

Advertising, no matter what the form, can't grow in leaps and bounds forever. The report points out that Interactive advertising is no different and even when the turn around occurs, the rate of growth won't be nearly what it used to be.

The report also predicts a 4.7 percent decrease in ad spending in newspapers, and a 65.2 percent increase in spending on streaming audio and video ads.

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