Print ad revenue keeps falling

Editor & Publisher reports print advertising revenue declined 17.2 percent in October. As a result, total revenue at The New York Times is "down 9.4 percent compared to October 2007." 

Total ad revenue was down 16.2% for the month, while circulation revenue firmed 3.9% on single-copy and home delivery price increases. Retail advertising across the chain fell 15.9% while national dipped 10.3% in the month. In October, classified ad revenue plunged 34.7% on continuing weak performance in its three biggest categories. Year-to-date, the Times Co. said, classified help-wanted is down 46.5%; real estate is down 33.8%; and automotive is down 35.5%.

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