TV stations expecting, hoping for massive audiences

According to the Los Angeles Times, TV news stations are expecting enormous viewing audiences for tomorrow's election coverage. Stations are doing everything they can to attract as many viewers as possible:

CNN will use hologram technology to beam three-dimensional images of its field correspondents onto its Election Center set. NBC News will project a U.S. map on the Rockefeller Plaza ice skating rink, where the states will turn blue and red as the votes come in. ABC News will put the results up on three massive screens in Times Square.
Anticipating massive viewer interest, the broadcast and cable television networks are pulling out all the stops for Tuesday's election, seeking to outdo one another with technological wizardry and scores of political analysts.

According to the article, this election season is notable because of a rise in viewers of cable news networks as opposed to the more traditional broadcast networks like NBC, CBS, and ABC. Some cable stations saw "triple digit ratings spikes."
NBC, however, enjoyed the largest number of viewers during the political campaigns. In the continuously-competitive world of television news, stations stand to make or lose a lot of money based on their ratings Tuesday.

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