Fighting to save The Rocky

The Rocky Mountain News, a Scripps publication, had $11 million in losses in nine months this year. The paper was put up for sale and employees knew that without a buyer their paper could shut down.
The New York Times reports that the staff decided to do something to help control the paper's fate. They had a meeting and then launched a site, iwantmyrocky.com, so that readers could voice their support for the paper and employees could publicly make the case for its survival.

The group of about 30 met for two hours trying to figure out how they could save one of Colorado’s oldest businesses, which has been churning out news here since before the Civil War. “The overall attitude at the meeting was that they weren’t going to sit around and do nothing,” said David Milstead, the paper’s finance editor.