Bloomberg TV: How to reach the big time

Jon Friedman, a columnist for MarketWatch, writes about the evolution and future plans of Bloomberg Television.
This week Bloomberg announced its laying off about 100 employees in their radio and television division.
Even with a looming restructuring, Bloomberg Television still has its sights set on becoming one of the big players, but Friedman says the first step is giving viewers a reason to tune in.
From the story:

To reach the big time, Bloomberg Television now must change its basic philosophy by making its offerings more entertaining. The operation attracted attention when it hired former NBC News head Andy Lack last year to be its multimedia chief. Bloomberg TV has been, in a word, lackluster.