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Mar 3, 2009

Daily News stays alive, becomes "edition" of Inquirer

Effective March 30, the Philadelphia Daily News, which filed for Chapter 11 bankruptcy protection last month, will become a special "edition" of The Philadelphia Inquirer, according to Editor & Publisher.
Philadelphia Media Holdings CEO Brian Tierney said the change will save money on wire service fees by allowing the publications to act as a single subscriber, and will be helpful in selling advertising. “Instead of telling advertisers we have 330,00 circulation (at the Inquirer) plus the Daily News, it will help to say we have 440,000 daily circulation,” Tierney said, in a story in the Daily News.
According to the article, the move will also allow the Daily News to avoid staff cuts.
The Daily News stated that the two papers began working on the deals roughly a year ago.

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