FBN vs. CNBC?

BNET Media has an article that examines the possibility of a feud heating up between Rupert Murdoch's relatively young FOX Business Network and CNBC.  The recent attacks on CNBC, initiated mainly by Jon Stewart a few weeks ago, have opened up the financial network to major scrutiny. Several media commentators have said that this is the perfect opportunity for CNBC rivals to capitalize on the anti-CNBC sentiment. And it looks like some of CNBC's top competitors may do just that.

In his "Broadcasting & Cable" blog, Ben Grossman quoted an alleged FBN source as saying, "We are smart enough not to let this kind of an opportunity pass - it's not in our DNA." 

Grossman and Catherine P. Taylor, who wrote the BNET Media piece, caution that if media networks plan to launch counter-strategies, they must do so in a timely manner. CNN has already capitalized on CNBC's bad press through a promo for its business coverage "absolutely aimed at CNBC's newfound image of being just as irresponsible as some of the disastrous financial institutions it covers." 

Despite the criticism, CNBC has not implemented significant changes yet. In fact, the network is still running its "In Cramer We Trust" campaign. But Taylor isn't surprised:

Actually, that shouldn't be surprising to anyone; would CNBC capitulate to the demands of the host of a comedy show on another network? Of course not. When the "In Cramer We Trust" campaign changes, and it will, CNBC will try to slip it under the radar screen, while our attention is directed elsewhere. 

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