Friedman: Attacks on CNBC good for FBN, Bloomberg

MarketWatch media columnist Jon Friedman takes a look at the new opportunities that may have opened up for the FOX Business Network and Bloomberg Television after Jon Stewart's attack on CNBC and the network's reputation. According to Friedman, FBN and Bloomberg now have the chance to show viewers they are a viable, "winning alternative" to CNBC.

From the story:

CNBC's size alone makes it look like an appealing target at a time when investors are depressed and furious. With about 355,000 total viewers, CNBC overshadows its rivals. Fair or not, CNBC suddenly represents everything that is evil about capitalism. The priority for Fox Business and Bloomberg is simple: become the anti-CNBC.

Friedman thinks it is FBN's and Bloomberg's time to make "progress" and "strengthen their identities." He suggests that FBN should target the "the outside of the stock market," or the "little guy," while Bloomberg needs to find ways to retain top talent. Friedman also urges Bloomberg to drop its "vanilla style" that has "become predictable" and "jazz up its broadcasts while maintaining journalistic integrity." 

But Friedman acknowledges that nobody is really expecting either FBN or Bloomberg to overtake CNBC "any time soon." 

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