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Mar 19, 2009

Increase in time spent on newspaper sites slows

The average time spent on major newspaper sites has been increasing for the past several months in general. This past month, however, the numbers were not so encouraging.
While several sites saw large increases, some of the top performers actually lost time, according to Editor & Publisher.
The average time spent on newspaper Web sits stalled if not dropped in February. Many sites still maintain single-digit averages for an entire month[...]
There were a handful of notable exceptions with some Web sites doubling the amount of time people linger. Boston.com, the site of The Boston Globe, grew its average time by almost 11 minutes to 19 minutes and 29 seconds compared to the same period last year.
NYTimes.com retained its number one position, but its time spent fell from 35:42 to 33:29. Second place belonged to the Minneapolis Star Tribune once again, but that paper also fell, from 30:36 to 25:08.

To read the article and see the list, click here.

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