Do scoops matter anymore?

Jon Friedman of Marketwatch asks in his recent column, "Do scoops matter in a digital world?"
Friedman believes the glory days for scoops may be ending, since society is molding into an Internet-dominated world. He writes, "How long does a scoop last nowadays on the Internet? Ten seconds, maybe? Things have changed."
From the column:

For many newsrooms, the process of getting a scoop may no longer be cost-effective. On the Web, a scoop may not be the most widely read piece on a site. That matters, as we move more toward a world of accountability. Often, media bosses determine an online story's success by how many clicks it attracted.