WSJ's Murray on how to charge for content

The Nieman Journalism Lab has an interview with Alan Murray, executive editor of The Wall Street Journal Online, which details his thoughts about paid Web content.
He offers five tips on charging for content and says that the Journal has a built-in advantage because it's audience reads the paper for business and profit.
He says in the report, “The truth of the matter is there are tons of people out there paying large amounts of money, billions of dollars, to buy information every day.”
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