MSNBC President: Ratigan's move will not hurt CNBC's ratings
In his latest column, MarketWatch commentator Jon Friedman examines whether Dylan Ratigan's move to MSNBC could pull viewers away from CNBC. Ratigan left CNBC in March. At that time, he was the anchor of "Fast Money" and co-anchor of the "Closing Bell."
MSNBC President Phil Griffin does not believe CNBC's ratings will suffer as a result of the move. Ratigan seems to agree. "[W]e're going to do a show about policy and politics. I think people watch CNBC (for news about) managing money. I'm not going to talk about money," he said.
Friedman thinks MSNBC made the right call by bringing Ratigan on board. But he says Ratigan does have some work ahead of him.
From the story:
Ratigan will have to establish himself as a journalist who can appeal to a wider range of viewers, not merely financial-news junkies. If he proved to be successful, MSNBC would maintain its momentum and have a powerful news-reporting platform on Wall Street.
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Labels: Dylan Ratigan, Jon Friedman, MarketWatch, MSNBC, Phil Griffin, president

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