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May 22, 2009

Playboy may be up for grabs

The New York Post reported today that Hugh Hefner's Playboy Enterprises is quietly for sale. The well-known empire is reportedly being shopped around for $300 million but no interested parties have stepped forward to make an offer, New York Post sources said.
The iconic brand has been doing a lot of cost cutting and in the most recent quarter, the company said it lost $13.7 million. Revenue is also down for Playboy.
From the article:
"The empire's iconic bunny ears are one of the most identifiable trademarks in the world, but the empire has fallen on hard times as the Internet and video-on-demand have eroded its core brand, the magazine."

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