WSJ to introduce micro-payment service
The Financial Times reports that News Corp has plans to take its paid content model one step further.
This year the company will introduce a micro-payment service that allows visitors to pay for individual articles and premium subscriptions to The Wall Street Journal’s website.
From the story:
This year the company will introduce a micro-payment service that allows visitors to pay for individual articles and premium subscriptions to The Wall Street Journal’s website.
From the story:
"The move will position the Journal as the first big newspaper title to adopt a model many are cautiously studying as they seek to reduce their dependence on plunging advertising revenues. It comes as John Kerry, the senator leading congressional hearings on the future of journalism, told the FT it was conceivable that publishers could be given limited exemption from antitrust laws to discuss online models."
Labels: advertising, content, Financial Times, model, News Corp., online, paid, payment, revenue, service, Wall Street Journal, WSJ

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