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Jun 25, 2009

Bloomberg mag to expand in print and online


An expansion is in the works for Bloomberg magazine's print and online efforts, according to reports from the Financial Times.
The story says that the move comes after several recent key hires, including the new publisher of Bloomberg Markets magazine, Michael Dukmejian, who spent 26 years at Time Inc. Norm Pearlstine, the former Time Inc editor in chief, and Andy Lack, the former NBC News president, were also hired to help expand the reach of the company's editorial output beyond the traditional Bloomberg terminal.
From the story: “I think the magazine and the company are in a unique position today to do the kind of business journalism today that a lot of companies with strained resources aren’t doing,” Mr Dukmejian told the FT.

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