Finding stories in the drive-thru line at McDonald's

Social Media strategy consultant Jay Baer tells the story of an employee who exceeds expectations in today's post: Social Media Excellence and a Side of Fries

He tells the story of Mary Moss, who works at a McDonald's restaurant in Chandler, Arizona. At her drive-thru window, Mary stands out as someone who makes sincere connections. She remembers her customers and cares about their lives. As she tells it:

“I think a lot of people just expect quick service, and it surprises them when they get a certain amount of personal attention. Sometimes all it takes is a smile and a quick compliment to turn their day around.”

Mary's unique style with the headset has attracted a following.

One fan started an official Facebook page: I love Mary @ McDonalds

And she caught the attention of her local paper, The Arizona Republic:
McDonald's drive-thru worker gains online fan base

McDonald's is not local. But the way Mary Moss brings heart to her McDonald's job is certainly a good local business story.

A big lesson here is that you can find stories anywhere. Reading blogs, checking Facebook or while stopping by for a burger and fries.