Why LA's Rushfield is moving to Gawker

Former The L.A. Times entertainment editor Richard Rushfield has made the move to become West Coast editor of Gawker.

Hardly business journalism, you say? Well maybe it is. Entertainment in Los Angeles is pretty much the main industry. And his reasons for moving totally online reflect on the future of the news industry.

It's worth taking a look at Rushfield's reasons for moving from mainstream journalism to one of the web's most popular online only news, media, gossip and entertainment sites.

In a Q&A with Hillel Aron, writing for the Annenberg School of Journalism's Neon Tommy, Rushfield said:

"I've seen over the years that print is not what's driving the conversation anymore. It is the Internet, and Gawker is at the center of it."