10 Commandments of social media

Fast Company social media blogger and co-author of The Social Media Bible, Lon Safko, outlined his 10 Commandments for success with social media for companies, products and individuals in his most recent post, today.

Social media sites like Twitter, have been thrust in to the spotlight recently with articles in numerous publications (like last week's Time Magazine article, "How Twitter Will Change the Way We Live").

And thanks to Safko's post, you can find ways to contribute in this social media-centric world.

View the post here.

Are you a part of the Twittersphere? Do you have a blog? Comment and let us know how you're engaging with social media.

A future personalized

Fast Company recently posted an article describing what IDEO, a global design consultancy used by Fortune 500 companies, believes journalism will look like after its traditional business models have collapsed.
The article criticizes news organizations for their loss of credibility, clunky and inefficient distribution systems and for marginalizing consumers in the dialogue of how to save journalism.
Yet IDEO still has hope for the future of news. It forsees a future of highly-contextualized hyper-local citizen journalism that contributes to a dense web of collective knowledge thriving on immediacy. From the story:

In these scenarios, we see that information has become even more personalized and hyperlocal--and, paradoxically, more communal, participatory, and global. Journalism is more like having a conversation. People speak with unique voices, take ownership of content, and establish credibility, which in turn enables strong communities in which news can thrive.

View the story here. See discussion about the future of journalism here.

What do you think of IDEO's vision of journalism's future? Comment and tell us.

Business writer wins Mirror Award

Syracuse University's S.I. Newhouse School of Public Communications gave a "People's Choice" award in the third annual Mirror Awards competition to Fast Company's Clive Thompson, the school announced today.
Thompson won the People's Choice category of Best Single Article, Traditional Media for his piece, "Is the Tipping Point Toast?", a story on marketing industry techniques.
View a full list of the winners here.

100 most creative people in business

Fast Company released its collection of 100 Most Creative People in Business Monday. The profile pages have:

• A paragraph about the person's life and work
• Links to their Web sites
• Stories about them from Google News
• Excerpts from their Wikipedia pages, blogs, or other online accounts like Linkedin and Twitter
• Videos of the individuals and their work from Vimeo and Youtube
• Their company's stock ticker or their standing on Google Trends
• A photo gallery of their products, programs and other work
• A collection of their notable quotes

Fast Company's collection shows an informed understanding of the Web. It takes full advantage of its online format, creating a collage of the individuals' Internet manifestations to give people a bigger picture of what each innovator is like.
It also avoids the typical, cliché business profile format, offering readers something they haven't already seen. The collection is a great example of business reporting in a Web 2.0 world.
View the collection here.