Start feeding your news feeds

You're on Twitter. You check Facebook several times a day.

You make sure everyone in the newsroom Tweets their best work and follows and friends their sources.

Just when you thought you had the whole Social Media thing down as a way to help promote your newsroom's Web site, along comes the idea that there will be no more Web sites.

What? Yep. The next great media company won't have a Web site.

That's according to Steve Rubel, SVP, 'Director of Insights for Edelman Digital, and the guy responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies.'

Or in other words, a guy keeping tabs on what direction we are headed.

OK. Aggregation is the new Web site. Start feeding your feeds.