The benefit of biz blogs

Still have 30 or 40 minutes a day that you aren’t glued to a portable electronic device?
If so, I can fix that for you: Add a few more blogs to your daily digital diet.
Blogs by analysts, insiders and enthusiasts can add a dimension to your reporting and help spark story ideas you wouldn’t get from more formal communication.
Corporate-sponsored fora, like Direct2Dell, obviously are going to be the most bland and sanitized, but still may alert you to event and product news.
And - especially if you cover multiple beats - blogs by sophisticated industry observers actually can serve as signposts that help you sift the issues and remain focused on key topics.
If you’re trying to incorporate secondary beats into your workload – say you’re an airlines reporter with an interest in IT, for example, but no time to report on it – monitoring blogs can help you keep abreast of the industry buzz until time permits a more in-depth look.
Blog-watching is, of course, no substitute for primary information-gathering – you still must perform the customary due diligence when preparing your own reports. Some blog operators are just gadflys and self-promoters, but others truly are authorities in their fields and might even merit a call or a quote. Just proceed with caution and be aware of the bloggers’ biases.
Here are a few specific sites I recommend:
• Fiat Economics is a timely, brisk, somewhat technical blog by Michael McDonough, an analyst and contributor to TheStreet.com. It’s especially helpful for his look-ahead columns that often run on Friday.
• Jalopnik is the daily go-to site for journalists on the automotive beat, with its mix of product news and corporate gossip. And at General Motors Corp., the FastLane entries by industry guru Bob Lutz is always an amusing read.
• The Consumerist is a watchdog blog now owned by Consumer Reports – sort of “The Daily Show” of consumer advocacy, with an irreverent wit but very timely and incisive skewering of corporate news, mis-steps and customer-relations faux pas.
If you have access to a Wall Street Journal online subscription, several of its blogs are worth note:
• The Numbers Guy is often, but not always, business-centric, these fascinating entries pick apart the numbers behind the headlines. Especially helpful for those who are math-phobic.
• The Health Blog offers an at-a-glance daily digest of the topics du jour on one of the hottest business beats, and a font of interesting feature stories.
• Bankruptcy Beat from the editors of the Dow Jones Bankruptcy Review; not only is it a great source of news, it’ll give you ideas on spinning off bankruptcy stories on your own turf.
Come back to Your Daily Tipsheet each morning for advice on where to find sources, background and creative ways to make financial news and trends relevant to your audience.
Labels: business blogs, Consumer Reports, Direct2Dell, Dow Jones, FastLane, Fiat Economics, General Motors, Jalopnik, The Consumerist, The Health Blog, The Numbers Guy, The Wall Street Journal, TheStreet


