Branding for Journalists: Self-guided training

by March 4, 2013

The free webinar, “Branding for Journalists: You Being You… Online,” was held March 5, 2013.

You’ve heard about journalists and personal branding for a few years now. And if you’re like most journalists, you thought:

  • Oh, that’s just a buzz phrase.
  • Isn’t branding just marketing?
  • Isn’t branding just selling out?
  • Or, but my work should stand for itself.

Some of that is true, but the reality is that you are branding yourself, whether intentionally or not. You are creating your brand.

So let’s talk about ways you can grab the wheel and take control of it.


  • How to identify what your brand is now.
  • Ways other journalists manage their online images.
  • How to get started: Identify your strengths, know your goals.
  • Understanding your personal brand promise.
  • Practical ways to take charge of your image online.
Robin J Phillips talking

Robin J. Phillips


Robin J. Phillips joined the Reynolds Center in 2009, after working as online community manager for, the website of The Arizona Republic in Phoenix. She has also served as deputy business editor at The Republic and Newsday, as well as editor for BusinessWeek Online’s small business channel.

Phillips teaches a course on the Business & Future of Journalism at the Walter Cronkite School of Journalism and Mass Communication, was an adjunct professor of new media at Columbia University Graduate School of Journalism in New York and has presented at various journalism organizations on the use of social media as a reporting tool.


Review the resources below at your own pace for techniques to better control your brand online.

Session recording

PowerPoint presentation