The free Google+ Hangout, “Power Searching for Business Journalists,” was originally held on March 19, 2013.
Not often do you get the chance to learn new search skills from the scientist at Google whose job is to understand users’ search satisfaction.
In this free, hourlong, online training, Google senior research scientist Daniel M. Russell will offer his tips, techniques and strategies for using Google to find what might seem to be impossible.
WHAT YOU WILL LEARN
- What’s out there to be found on the Internet? Where’s content located? How’s it organized?
- How to use advanced searching techniques, such as define:, filetype:, site:, Control-F, antireading, and search-by-image.
- How to use search strategies, such as how to frame the question and when to switch approaches.
- How to quickly come up to speed on a topic.
“Daniel Russell is a research scientist at Google, where he has been working in the area of search quality, with a focus on understanding what makes Google users happy, skilled and competent in their use of Web search. He is sometimes called a search anthropologist because of his focus on understanding how people use the tools of technology to amplify their intelligence. But his research methods draw equally on ethnography and field work, lab studies, classical usability analysis, eyetracking experiments and large-scale logs analysis…” — from Russell’s website
Review the session materials below to power your reporting with expert searching techniques.
The official session begins 16 minutes into the video on YouTube.
Daniel M. Russell’s downloadable presentation includes several additional slides not covered in the live session.