Webinar: Sourcing with Social Media

by March 8, 2013

The Particulars

One-hour session
Noon or 4 p.m. ET
Nov. 13, 2013

Where: Online

Instructor: Sean Campbell,
co-owner of Cascade Insights,
a competitive-intelligence firm

Registration is now closed.

Trying to find new sources? In this one-hour webinar Nov. 13, here’s your chance to learn the tools and techniques that competitive-intelligence experts use every day to find people who know their stuff.

These new sources can lend credibility to your work.

During this free, hourlong webinar, the principal in a competitive-intelligence firm will teach you how to harness social media to identify “influencers” – both regionally and nationally – in industries you cover, as well as how to contact them successfully.


  • Find people who are experts on the topics related to your story
  • Identify sources at a regional and a national level
  • Get from their handle to their real name, and find them on many sites
  • “Listen in” on these people as they broadcast across a variety of social media
  • Determine their tone related to the topic – pro/against, etc.
  • Determine the extent of their reach; when they talk, how many people listen?
  • Determine the best way to reach out to them and make contact


This webinar is for journalists who need to identify new sources – ideally sources that are seen as thought leaders – and make contact.


Sean Campbell, principal, Cascade Insights

Sean Campbell

Sean Campbell is a co-owner of Cascade Insights, a competitive-intelligence and market-research firm near Portland, Ore., that serves the technology industry. Before founding Cascade in 2006, he co-created and sold 3 Leaf, a technical consultancy that worked for some of the world’s largest technology companies, including Microsoft and Intel.

Campbell has spoken at the conferences of the Investigative Reporters and Editors, Strategic and Competitive Intelligence Professionals Association, Marketing Research Association, Special Libraries Association and many other industry groups. He teaches courses in industry analysis and competitive intelligence in Willamette University’s MBA Program.

His book, “Going Beyond Google: Gathering Internet Intelligence,” which he co-authored with Cascade co-owner Scott Swigart,  was listed as a best read by the Strategic and Competitive Intelligence Professionals Association for 2009 and 2010.

His 2011 webinar for the Reynolds Center – Beyond Google: Mining the Web for Company Intelligence – has been one of our most popular self-guided trainings.


This webinar is sponsored by the Donald W. Reynolds National Center for Business Journalism.

Those who attend three of the Reynolds Center’s training events are eligible to receive a Circle of Achievement certificate.

If you have any questions about the center’s training, please call 602-496-9187.