Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

September 2013

Breast Cancer Awareness and cause marketing

We’re just a few days away from the start of the annual National Breast Cancer Awareness Month, which as you know turns October pink with support ribbons for the effort

Companies target powerful Hispanic consumer base

Each fall I typically post a collection of resources for reporters seeking business and economy stories that reflect their audience’s Hispanic members, in recognition of Hispanic Heritage Month, which runs

Advice from an old guy, unchained

Memo: To young journalists When I was your age, I walked 20 miles through the snow just to write obituaries for a small-town newspaper. Part of that statement is untrue.

Try your luck at a casino-related business feature

One industry that’s always fertile ground — no matter what your business beat — is the casino industry, which seems to be growing more pervasive every year. Increasingly,¬†communities have come

Listen to Bezos: Don’t be boring

“Don’t be boring.” This isn’t just a consistent theme of my posts here but what the Washington Post’s incoming owner, Jeff Bezos, told the staff. “Rule No. 1 is: Don’t

How are companies meeting demand for gluten-free?

Niche markets always make for an array of interesting business stories, especially when they are growing.  And one that fits that bill right now is the gluten-free industry, catering to

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