How To Cover Money S1:E7: Interviewing Business Leaders

by March 2, 2015

The Reynolds Center podcast, How To Cover Money, is in its first season on iTunes.

Each week, co-host Mark Remillard and I look at topics that are useful in learning to think like a business reporter, even if you’re not one. A new podcast episode is uploaded to iTunes every weekend.

Our podcast is free, and you can download it here or listen below. Each podcast runs about 10-15 minutes, making it a quick feature that you can play in class or assign as homework.

Episode 7 looks at a nerve-wracking subject for many young journalists: interviewing big name business leaders. The episode offers some advice on how to plot interview strategy. Here are some questions you can ask your students as part of a discussion.

  1. Have you ever found yourself intimidated by a CEO or a famous corporate executive?
  2. Did your feelings get in the way of doing a good interview? Or were you able to overcome them?
  3. What tips do you have for members of the class when they have to interview CEOs or famous people?
  4. Tell us your ideas for keeping control of an interview when it’s clear the person is “on message” and trying to avoid giving you something new.
  5. Was there a situation where you were able to get a scoop or something new from a famous person?
  6. Who do you think has the upper hand in interviews, the journalist or the interview subject?



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