DigitalEd: Social Media Strategy and Analytics
You’re using social media, but you know you could use it better. This training will show you how to develop a social media strategy and monitor its effectiveness using analytics, starting with identifying the right strategies for your business or personal brand and how to set up experiments to test your target audience. You’ll learn how to use some of the deeper functions and nuances of the popular social media platforms to make your posts and efforts more effective. We’ll also cover how to use social media management apps and easy ways to stay up-to-date on your favorite social platforms.
Date and time: Dec. 2, 2015, 1 p.m. ET
DigitalEd: 5 Tech Tools to Improve Your Reporting
We’ll introduce you to tech tools and platforms to help you obtain and manipulate data. You’ll learn how to scrape social accounts, without knowing any code. You’ll discover how to use features that are built into services you already use in more powerful ways. Plus, we’ll look at some popular (free!) project management software and applications to help you collaborate with colleagues and manage reporting projects.
Date and time: Nov. 9, 2015, 10 a.m. PT
What webinars would you like to see from businessjournalism.org? Email firstname.lastname@example.org. We just might take your suggestion!