Workshop: Covering the Business of Pot

by March 24, 2016

The legalization of marijuana in a growing number of states means marijuana is becoming big business. According to Bloomberg’s 2015 weed index, pot represents a $3 billion market in the U.S.

Learn how to cover this emerging market at a workshop produced by the Donald W. Reynolds National Center for Business Journalism at the SABEW conference.

In this workshop, you’ll learn how to locate financial data for what is mostly a cash business conducted in a complicated regulatory environment. You’ll come away with ideas for stories on banking, entrepreneurship, agriculture, technology, pharmaceuticals, energy, consumer products and safety – and even RICO lawsuits.

Presenters are Ricardo Baca, editor of The Denver Post’s website The Cannabist; and Kevin Dale, executive editor of Arizona PBS’s Cronkite News, who directed pot coverage as a top editor at the Post.

The workshop will take place Friday, May 20, at 2:45 p.m. at the SABEW conference in Washington D.C.

You can register for the SABEW conference at