The fallout for advertisers
Many people were shocked by the outcome of the presidential election, and that includes people in the advertising industry, according to the New York Times. The Times says Trump’s win despite all pre-election predictions has many in advertising questioning whether they really know what people want. Some in the industry are calling for more “social listening” in addition to surveys. And it’s raised questions about how much factual information really matter to consumers when it comes to product pitches.
Dems with deep pockets
Democratic political operatives are another group that was stunned by Donald Trump’s political victory. Politico reports the party’s biggest donors and allies are spending this week in private meetings trying to strategize a way forward. Among those present, according to Politico, is billionaire investor George Soros. But some within the party are questioning whether alliances with the likes of Soros will help the party in future elections. Just look at what happened this time.
Electric car hype
Despite the hype, electric cars still make up a teeny slice of all car sales in the U.S. And yet, reported the Los Angeles Times, automakers will be pushing electric cars heavily at the LA auto show which starts later this week. So why does the industry still put so much emphasis and effort into vehicles that make up less than 1 percent of the market? Because they have to, the LA Times says.
Money pouring in
Chinese investors are bingeing on U.S. real estate, according to Bloomberg. And the money is pouring into places you may not expect. First, it’s in residential housing, including many single-family homes. And interest from Chinese investors is spreading deeper into unlikely cities, such as Houston. In the first half of 2016 alone, Bloomberg reports Chinese investors spent $15 billion on overseas housing investments, a huge increase compared to last year.
“Chevy Bolt” by Flickr user Dave Pinter, CC license CC by-NC-ND 2.0.