Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

January 2017

Many Americans make savings one of their New Year's resolutions. This data should jump-start a business story. ("Attack of the Piggy banks" image by "Low Jianwei" via flickr, CC B Y 2.0)

Story jump-start: Big data on savings

For many Americans, New Year’s brings a recurring resolution: Save more money. That can mean coming up with a retirement strategy, strategizing about college debt, paying off credit cards or just getting

Covering the world of chatbots

Chatbots, computer programs designed to converse with humans, can perform all sorts of activities. They can help users book a vacation, order a pizza, negotiate with Comcast or even communicate with POTUS. Instead

Reynolds reads: 5 questions with Adam Tanner

Adam Tanner’s newest book, “Our Bodies, Our Data: How Companies Make Billions Selling Our Medical Records” was released in January. Tanner served as a Reuters news agency correspondent from 1995 to 2011, with key positions

Reporter beware: Many corporate surveys are created to amplify a marketing message, not to offer unbiased information. (Credit: Pixabay user andbreit)

Reporter’s tip sheet: How to assess a survey

Surveys and polls are regular tools of public relations teams. But it’s important to recognize that these studies are primarily created in a company’s own interest, not to enhance your stories

Busy execs get up to 500 emails a day; here's how to craft one that will get a response. (Image by "janeb13" via pixabay CCO Public Domain)

How to ask for an interview via email: 5 key steps

Most of us spend 28 percent of our workday on email—deleting, sorting or responding—so it’s an essential tool for business reporters reaching out to sources and editors. But given that most senior executives

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