Knowing how to cover business and the economy has never been more important for journalists. Whether combing through data sets, interviewing a CEO or looking for the red flags in a corporate report, understanding how to communicate about finance is crucial in today’s newsroom.
ASU’s new online Master of Science in Business Journalism—the only one of its kind—is designed to help both aspiring business reporters and working professionals become more fluent in the language and workings of business.
Drawing on the expertise of both the Walter Cronkite School of Journalism and Mass Communication, home to the Donald W. Reynolds National Center for Business Journalism, and the W.P. Carey School of Business, the new 30-credit program begins in fall 2017. It can be taken full-time or part-time, and can be completed in as little as a year and a half. Admission is on a rolling basis, and no GRE is required.
Business for non-business majors
The program of study includes both W.P. Carey business courses—specifically developed for non-business majors—and journalism classes from the Cronkite School. Cronkite courses include reporting on business and the economy, media law, data in business journalism and media entrepreneurship. W.P. Carey classes guide students through the basics of financial accounting, statistics, economics and organization theory and behavior. The program is capped with an applied project that reflects the student’s particular area of interest.
Students will come from a variety of backgrounds: aspiring business journalists, reporters already on the money beat who want to improve their understanding of finance and working journalists looking to improve their economic coverage of topics from sports to sustainability. The degree will also be of value to communications professionals in public relations, education or other public or private environments in which an understanding of business and economics, and how to effectively communicate on those topics, is essential. The program is open to students both in the U.S. and abroad.
The Cronkite-W.P. Carey collaboration offers student a unique opportunity to take courses led by nationally recognized experts in both the journalism and business fields. “This degree will give journalists and others the tools and knowledge they need to provide information on finance and the economy in deep and nuanced ways,” said Kristin Gilger, executive director of the Reynolds Center, which developed the degree. The specialized skills students acquire can be used in covering news and events, plunging into an in-depth corporate investigation, analyzing financial documents or reporting on community developments.
Instructors include renowned journalists and communicators such as Andrew Leckey, Reynolds Endowed Chair in Business Journalism and former syndicated investment columnist and CNBC anchor; Steve Doig, Pulitzer Prize winner and internationally recognized expert in data journalism; and Retha Hill, J. Phillips, Reynolds Center digital director, nationally known social media strategy trainer and a former editor at BusinessWeek Online.
Fore more information, visit asuonline.asu.edu