Reynolds Weekly: April 29, 2019

by April 29, 2019
Looking for business stories to cover? We’ve put together a list of resources and story ideas you can use in your reporting. (Photo credit to Pixabay)

Elderly employees: assemble!

McDonalds announced Wednesday that it was partnering with the nonprofit AARP to hire more older employees. To do this, McDonalds is posting jobs to its AARP sites, then AARP matches them with the appropriate person through its Senior Community Service Employment Program. According to the nonprofit, AARP has more than 38 million members since 2018.

The trial run is beginning in five cities, including Florida and North Carolina.

Older employees make up 11 percent of the workforce, according to the company. It’s aiming to fill up 250,000 jobs.

How to start your reporting:

Older employment is on the rise, and one in every five people will be older than 65, the typical retirement age, by 2030,according to the U.S. Census Bureau. Older people’s monthly earnings are also increasing, particularly after 2000, the Bureau of Labor Statistics says.

Are other businesses in your area making concentrated efforts to hire older people? Why? How many are working (part-time or full-time) and in what jobs? How does this compare to younger workers (i.e. high school/college students, recent college graduates, etc.)?

According to CNN Business, an executive of AARP said 1,000 companies have signed its employee pledge program, including Google, CVS, and Macy’s, which asks these companies to state that they’re hiring across across diverse age groups. Has a local company in your area signed this pledge? How are they reaching out?

Reduce, Reuse, Recycle Running Shoes

Adidas recently announced their way of trying to be sustainable by unveiling a 100-percent-recyclable running shoe. Called futurecraft.loop, Adidas proposes that instead of customers throwing worn-out shoes away, the customers return them to the company, where the raw materials will be used to make new shoes.

They are set to launch in 2021, according to CNN Business.

How to start your reporting:

Adidas isn’t alone in attempting to reduce waste. Other companies, such as Starbucks with its plastic straw ban, have proposed or begun such measures. Which other companies or local businesses in your area are trying sustainability efforts?

Also, what other clothing products are recyclable? How are other companies recycling or reusing clothing (for example, donating it to a homeless shelter or charity?) Is this an on-going trend that could potentially upend the sneaker/running shoe industry?

Presidential Candidates: Reaching Renters

Some Democratic candidates for the 2020 presidential election are reaching out to a new demographic: renters.

Rent control, homelessness, and affordable housing, particularly with demographics such as people of color, have been key issues in the states in which these candidates represent, such as Sen. Kamala Harris (CA), Sen. Cory Booker (NJ), and Sen. Elizabeth Warren (Mass.). In fact, these states have some of the most expensive housing markets in the U.S.

How to start your reporting:

78 percent of the population say government must consider affordable housing a responsibility and priority, according to a national poll. In addition, 60 percent say housing affordability is a “serious problem” where they live. What do people in your area think? How affordable is housing in your area? Do they think this is a critical issue for 2020?

We have also written some articles about housing issues and rent control, including Testing Your Housing Market IQ and Getting into Affordable Housing Issues.