Reynolds Weekly: July 22, 2019

by July 22, 2019



Toys ‘R’ Us making a comeback, Netflix losing ground and Target introducing inclusionary Halloween costumes. Each week, the Reynolds Center brings you story ideas from last week’s headlines you can use in your local business coverage. (Photo credit to stevepb via Pixabay)
Toys ‘R’ Us making a rebound in the U.S.? 

A little over a year ago, Toys “R” Us went bankrupt and closed all 700 of its U.S. stores. Now, the company is returning to the U.S. with just two stores and a more interactive and experiential retail model. According to the company, one store will be located in Houston and the other in N.J.Tru Kids Brands, the parent company of Toys “R” Us, partnered with b8ta, a company that has also worked with Macy’s to help them with sales.

Audiences that are seeking a more interactive retail experience. More and more people are shopping online, retailers have to up their game, and give their customers a unique experience they can’t get from an online, third party retailer. 

How to start your reporting:

Toys ‘R’ Us, isn’t the first failing brand to harness an interactive approach to save themselves from bankruptcy. American malls have been dying out for decades, but some mall retailers are making their spaces more “Instagrammable” to keep young people interested. Is this something you’ve been seeing in your area? Have you noticed other businesses taking a more interactive approach to retail?

Netflix subscriber base drops; focuses on international markets

The popular streaming service suffered major losses in subscriptions in its last quarter and gaining only 2.7 million new subscribers globally. The company stocks dropped around 10%. But the company is looking to make inroads into international markets like India, for instance where their subscription rates are steady for the time being.

With other major streaming services popping up, Netflix is losing access to popular shows, so executive are pouring their money into creating original content.  

How to start your reporting:

‘Disney Plus and chill’, just doesnt have the same ring to it. But with alternate streaming services cropping up and flooding the market, Netflix is no longer the only major streaming service.

Target debuts line of costumes for children in wheelchairs

Target has just unveiled two costumes by Hyde and Eek Boutique, meant to make children in wheelchairs feel more included in costume parties and on Halloween. 

The costumes––one that turns the wheelchair into a princess carriage and the other that transforms it into a pirate ship––follows a growing trend in fashion that takes into account those with physical or sensory disabilities. 

How to start your reporting:

More and more, clothing brands are taking into account those with physical and sensory disabilities into their manufacturing processes. Seamless shirts and pants sans the itchy tags are becoming more widely available for children and adults with sensory sensitivity. Tommy Hilfiger released a line of clothes that makes it easier for people who use prostetic limbs, for example, to get dressed, swapping traditional buttons and zippers for velcrow straps and magnetic buttons and clasps.